Digitalization and Its Influence on SMEs Performance in International Expansion: A Bibliometric Analysis

Laura Benchea – Bucharest University of Economic Studies, Romana Square 6, 010374, Bucharest, Romania

Raluca-Georgiana Robu – Bucharest University of Economic Studies, Romana Square 6, 010374, Bucharest, Romania

Ioan-Radu Petrariu – Bucharest University of Economic Studies, Romana Square 6, 010374, Bucharest, Romania

Abstract: Given the rapid and complex shifts in the international business sphere, companies leverage advanced technologies, such as Artificial Intelligence (AI), cloud computing, or Big Data analytics, to optimize their operations, conduct businesses at the international scale, and, ultimately, to thrive in an increasingly complex and competitive business environment. Digitalization stands at the forefront of the process of integrating new technologies into business opera­tions, being instrumental in how companies grow and expand internationally. Within this framework, the purpose of this paper is to explore the complex role digitalization plays in the international expansion of SMEs (with a focus on the strategic selection of the most appropriate entry modes), and their performance in scaling up, by capitalizing on new opportunities through cross-border market entry. The methodological approach consists of a bibliometric analysis – to assess the impact and productivity of research outputs, in order to identify trends and measure the influence of scholarly works related to digitalization and its effects on the internationalization of SMEs.

8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Selected Papers, Hybrid (Zayed University, Dubai, UAE), October 24, 2024

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2024 Selected Papers: ISBN 978-86-80194-90-5, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2024

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