Professor of Poznań University of Economics and Business.
Director of Marketing Institute and Head of Marketing Strategies Department.
Chairman of the Board of The Polish Scientific Society of Marketing.
Scientific areas: Sport Marketing, Management of Sport Organisations, Value for Customer, Experience Marketing, Marketing of the Non-Profit Organizations Marketing Strategies. Author of over 120 publications on the above-mentioned issues.
Chairman of the organising committee of Running Events Conference (eight editions so far), one of the most important and prestigious running conferences in Poland. For six years has been conducting scientific research on the Polish running market titled: “Profile of a Polish Runner”.