Patrik Kubát – Mendel University in Brno, Faculty of Business and Economics, Department of Marketing and Trade, Zemědělská 1665/1, 613 00 Brno-sever, Czech Republic




5th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2021, Online/virtual, October 21, 2021, SELECTED PAPERS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-50-9, ISSN 2683-5991, DOI:



Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can of­fer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explicitly produce the next wine tourism destination, among other things. This paper aims to de­termine the state of the art on the supply side (wineries) for wine tourism and to find out the extent to which winemakers offer wine services in their win­ery in a particular wine destination. The field research was conducted in one of Chile´s wine-producing regions: Maule Valley. Semi-structured interviews, followed by the processing of the obtained data, constitute the main source base. This paper also proposes possible recommendations for the wine des­tination brand of Maule Valley



Wine tourism; Maule Valley; New World Wine country; Destination brand



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