Patrik Kubát – Mendel University in Brno, Faculty of Business and Economics, Department of Marketing and Trade, Zemědělská 1665/1, 613 00 Brno-sever, Czech Republic
DOI: https://doi.org/10.31410/ITEMA.S.P.2021.19
5th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2021, Online/virtual, October 21, 2021, SELECTED PAPERS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-50-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2021
Abstract
Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can offer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explicitly produce the next wine tourism destination, among other things. This paper aims to determine the state of the art on the supply side (wineries) for wine tourism and to find out the extent to which winemakers offer wine services in their winery in a particular wine destination. The field research was conducted in one of Chile´s wine-producing regions: Maule Valley. Semi-structured interviews, followed by the processing of the obtained data, constitute the main source base. This paper also proposes possible recommendations for the wine destination brand of Maule Valley
Keywords
Wine tourism; Maule Valley; New World Wine country; Destination brand
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