Prof. Magdalena Ankiel, Phd
Poznan University of Economics and Business
Institute of Marketing
Magdalena Ankiel is a Professor at the Poznan University of Economics and Business. She is the Head of Product Marketing Department at the Institute of Marketing.
Her research and teaching interests concern on the areas of consumer behaviour, innovation design and development and informative value of packages. She is an author of several scientific papers and books. She has experience in product management and packaging innovation projects implemented for companies.