Prof. Magdalena Ankiel, Phd  

Poznan University of Economics and Business

Institute of Marketing 

Magdalena Ankiel is a Professor at the Poznan University of Economics and Business. She is the Head of Product Marketing Department at the Institute of Marketing.

Her research and teaching interests concern on the areas of consumer behaviour, innovation design and development and  informative value of packages. She is an author of several scientific papers and books. She has experience in product management and packaging innovation projects implemented for companies.

7th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture

ITEMA 2023

October 26, 2023

Organized in hybrid form: online, virtually and in-person at the Faculty of Organization and Informatics, Varaždin, Croatia

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia

ITEMA conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.