Zuzana Kvítková – Ambis University, Lindnerova 575/1, 180 00 Praha 8, Czech Republic
Zdenka Petrů – Prague University of Economics and Business, nám. W. Churchilla 1938/4, 130 67 Prague 3, Czech Republic
Keywords:
Small UNESCO sites;
Tourism;
Residents´ life;
Socio-economic factors
DOI: https://doi.org/10.31410/ITEMA.S.P.2024.13
Abstract: UNESCO sites are objects of extensive research. Generally, research concentrates on the tourists´ perspective. The small UNESCO sites are specific in several ways (smaller towns, seasonal demand, lower capacities, lower staff capacities in municipalities and DMOs, lower budget, etc.). Tourism is often the most visible phenomenon in these towns despite not being a major employer or income generator. Tourism´s impacts are divided into three areas – the economic, socio-cultural, and environmental ones. There are a total of 16 items representing them in the research. The Likert scale was used for impact evaluation. Research collected 258 questionnaires in 5 smaller UNESCO sites in the Czech Republic. Correlation analysis, reliability tests, and structural equation modelling (SEM) are applied to the dataset. The research results can help the municipalities and DMOs argue tourism’s positive impacts and focus on and manage the relevant aspects of being a tourism site.
8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Selected Papers, Hybrid (Zayed University, Dubai, UAE), October 24, 2024
ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2024 Selected Papers: ISBN 978-86-80194-90-5, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2024
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