Leisure Constraints and Negotiating in Tourism: Case Study of Croatian Students as Solo Travelers

Kristina Devčić – University of Applied Sciences “Nikola Tesla” in Gospić. Bana Ivana Karlovića 16, 53000, Gospić, Republic of Croatia

Ivana Tonković Pražić – University of Applied Sciences “Nikola Tesla” in Gospić. Bana Ivana Karlovića 16, 53000, Gospić, Republic of Croatia

Abstract: When deciding to consume a tourist service or product, tourists some­times go through a process of negotiating with their perceived constraints. The sources of those constraints may be interpersonal, intrapersonal, structural or other, and they present a deterrent to making a decision. A tourist’s ability to suc­cessfully negotiate those constraints may be the deciding factor that determines whether one chooses to travel or not. This paper aims to add to the scientific literature on the constraint-negotiation process of tourists by investigating the constraint-negotiation strategies and processes of Croatian students when deciding about solo travel. The research was conducted using a structured questionnaire developed based on relevant literature and with a sample of Croatian students. Collected data was analyzed with different quantitative methods, using descriptive and inferential statistical analyses. The results point to the constraints Croatian students face when deciding to travel solo as well as negotiation strategies they use when trying to overcome those constraints. Recommendations for tourist business subjects as well as limitations and future directions for research are also presented in the conclusion of the paper.

8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Selected Papers, Hybrid (Zayed University, Dubai, UAE), October 24, 2024

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2024 Selected Papers: ISBN 978-86-80194-90-5, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2024

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