Cristina Gabriela Mihailescu

Bucharest University of Economic Studies, Piața Romană 6, București 010374, Romania

2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4


The paper elaborates on the current state of the mentoring practices within the Romanian banking industry and elaborates on the gaps to use them to build a competitive advantage. The analysis focuses on the particular situation defined by traditionalist and conservationist approaches of facts, and their relation with the new coaching and mentoring methods that need to be developed by banking institutions to get the competitive advantage (Ilies & Metz, 2017).

The results of the case study presented show that mentors and mentees valued the opportunity to participate in such programs and the relationship (Raabe & Beehr, 2003) developed inside the “team”; nevertheless, the final results are still in suffering as there are major expectations that have not been satisfied. The loss is quite important as the linked to a large area from the program methodology to the outcome of the programs.

The findings, based on a personal interpretation of facts, documentation and respondents’ answers, suggest that properly implemented and used, the activity of mentoring could become a powerful tool for the companies in their attempt to turn out to be more competitive; the contribution could be significant to increasing the staff potential, building loyalty, ensuring engagement and reducing the costs.


Key words

banking; mentoring; career development; competitiveness; competitive advantage


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