PRICING INNOVATION: LISTENING TO THE SHOPPER AND CONSUMER

Dora Maria Ciobanu (Morosanu)

Academy of Economic Studies Bucharest, Street Duetului, no 100, ap 14, district 1, Bucharest, Romania

DOI: https://doi.org/10.31410/itema.2018.791

2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4

Abstract

The objective of the presented research was to analyze the pricing innovation impact on the different industries in Romania, taking into account best practices within the beer industry and the trend of the healthy food industry that rose in the last years. Price innovation is made usually by pack type based on shopping behavior and also by shopper healthy behavior (for example bio products).

The weight of pricing in shopping decision might be claimed as the most important one but we will detail in the article that the actual importance is different.

Key words

price differentiation, innovation, customer, consumer

References

[1] www.insse.ro

[2] Innovation impact on the beer market during economic crisis in Romania – Dora Maria Morosanu, Robert Bumbac

[3] Nielsen Retail data- private source

[4] www.lemonde.fr

[5] www.ipsos.com

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PRICING INNOVATION: LISTENING TO THE SHOPPER AND CONSUMER

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