Cârstea Gheorghe
Corboș Răzvan – Andrei
Măiță Nicolae Daniel
Bunea Ovidiu – Iulian
Bucharest University of Economic Studies, 6, Romana Square, District 1, Bucharest, Romania
DOI: https://doi.org/10.31410/ITEMA.2018.446

2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4


A major direction in Romanian retailing is the increasingly varied retail format available for the real consumer.  Due to the new retail methods which developed in Romania in the last 3 years, the competition among the biggest retailers on the market is in a full growth, with still big development potential. The article focuses on how the financial indicators influence the rate of commercial profitability (RCP) in the Romanian retail market. Also, this paper provides a lot of tangible effects of the actual indicators on the RCP. To achieve these results, we used a series of correlations and a multiple linear regression in order to predict the effects of the financial indicators on RCP. Therefore, we have formulated a series of characteristic features of the retail companies in Romania through the RCP indicator and we have found that we have an extensive interaction between the financial indicators and the RCP of the studied companies.

Key words

competitiveness, financial indicators, rate of commercial profitability, retail market

[1] Carstea, G., Corbos, R. A., Popescu, R. I., & Bunea, O. I. (2017). ANALYSIS OF THE INFLUENCE OF SOME INDICATORS ON THE PROFITABILITY OF THE FMCG RETAIL MARKET IN ROMANIA. In Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE (Vol. 11, No. 1, pp. 481-492). Faculty of Management, Academy of Economic Studies, Bucharest, Romania.
[2] Ryu, J., Pistikopoulos, E.N., (2007), Multiperiod Planning of Enterprise-wide Supply Chains using an Operation Policy. Ind. Eng. Chem. Res., 46, 8058-8065
[3] Pîrjol, F., & Radomir, L. L. (2017). The Role Of Internal Communication On The Efficiency Of The Activity In An Organization. Business Excellence and Management, 7(2), 27-45.
[4] Kahn, B.E. and McAlister, L. (1997) Grocery Revolution – The New Focus on the Consumer, New York: Addison Wesley
[5] Shapiro, S.S. & Wilk, M.B. (1965). An Analysis of Variance Test for Normality. Biometrika, 52(3/4), 591-611.
[6] Deac, V., Dobrin, C., & Gîrneață, A. (2016). Customer Perceived Value-An Essential Element in Sales Management. Business Excellence and Management, 6(1), 43-55.
[7] Retail-FMCG.ro. (2018). Carrefour continua sa creasca în România (+7,6%) în al treilea trimestru din 2018. Retrieved October 18, 2018, from https://www.retail-fmcg.ro/retail/carrefour-creste-in-romania.html
[8] Retail-FMCG.ro. (2017). România, cea mai mare creștere a volumului de retail dintre țările UE, în mai 2017. Retrieved July 5, 2017, from https://www.retail-fmcg.ro/analize/romania-crestere-volum-retail-mai.html.
[9] Razali, N.M. & Wah, Y.B. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors and Anderson-Darling tests, Journal of Statistical Modeling and Analytics, 2(1), 21-33.
[10] Schiffman, G. Lean, Kanuk, Leslie Lazar. (2004). Consumer Behavior. Pearson Education, Inc.


Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia