Liběna Jarolímková
Zuzana Míšková
University of Economics, Prague, W. Churchill Sq. 1938/4, 13067 Prague, Czech Republic

2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4


The authors examine the topic of current challenges in interpretation of European cultural heritage in the context of changing tourism market, in particular of the structure and needs of visitors of tourism attractions in Europe.

The article presents the results of the first stage of an international project concerning this topic. It brings a brief overview and categorization of methods of European cultural heritage interpretation. The study examines twelve basic methods that can be used in the context of heritage interpretation in the framework of tourism (e.g. guiding service, printed materials, trails, expositions, visitors’ centers, games, educational programmes, workshops, experience programmes, shows, events and audio-visual and digital media-based interpretation). The study evaluates advantages, disadvantages, suitability and sustainability of methods for three different segments of tangible cultural heritage: architecture, fine arts, religious monuments and three segments of intangible cultural heritage: music, traditions and customs and gastronomy.

The conclusion supports the needs of a variety of methods used for the European cultural heritage interpretation and the need to incorporate the issue of interpretation of European cultural heritage into visitor´s management and to prepare a set of different interpretation methods for individual cultural sites and attractions.

Key words
Tourism, Cultural Heritage, Interpretation, Methodology of Interpretation
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