Milica Jevremovic
Nada Staletic
Jelena Jeremic

School of Electrical and Computer Engineering of Applied Studies, Vojvode Stepe 283, Belgrade, Serbia

FH JOANNEUM University of Applied Sciences, Graz, Austria


2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4


The global increase of users of social networks have big impact on way of business communications and social networks became main way of communication in all businesses, particularly in the tourism sector, as well as service activities in which the communication with consumers and clients is very important for a success of business. The aim of this paper is to highlight the importance of using social media in tourism and hospitality. In this paper we will present the importance for constant interaction with consumers and customers, in order to monitor their opinions, attitudes about the company and the quality of services provided, as well as their satisfaction with these services and thus enhance the effects and results of operations. All this is more easily with the proper use of social networks.

Key words
tourism, social media, business
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