University North, Croatia, Koprivnica, Trg dr. Žarka Dolinara 1, Croatia
2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4
The tourism sector is a generator of growth of the Croatian economy. Natural beauty, clear sea, mountains, and endless plains are not enough for growth of the tourism sector. Today’s tourists are looking for more than just natural beauty. Companies in the tourism sector need constant investments in maintaining their properties, investing and current standards improvement.
The main goal of this paper is to determine how the companies in the tourism sector, listed on the Zagreb Stock Exchange, use their assets. The analysis of the listed companies in the tourism sector is based on three indicators: Return on Assets, Total Assets Turnover, and Current Asset Turnover. These three indicators are calculated for the period of the years 2017, 2012 and 2008. The data are processed statistically with the SPSS program. The results show that a company’s management was more efficient in 2017 than in 2012 or 2008 in using its assets to generate profit or revenue.
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