Russian Customs Academy, Komsomolsky av. 4. Lyubertsy, Russia
2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4
The article is focused on the analysis of the information and communication technologies use in economic activity. Every day global economic relations experience fundamental changes. It becomes more difficult to identify even the simplest connections between phenomena and objects. New economy transition implies that digital technologies and services become the key factors of this activity. Economic relations’ transition into digital reality, based on the digitized data movement through communication channels of information networks, has become objective and inevitable. The methodology: description, analysis, synthesis, generalization, formalization, structural and functional approach, justification, modelling. Conclusions: Firstly, since digital reality is a system, the basic concept of digitalization is a digital platform, which is an information and communication environment, where all the necessary hardware and software, including a complex of services, are concentrated. Secondly, formation of digital platforms is a consequence of the digital transformation . This process is associated with the development of a new economic management model. Currently, market relations naturally rush from program-target to program-forecast. Prime examples of platform solutions implementation are online platforms such as Uber and Airbnb. Thirdly, since all platforms are based on information and communication technologies, the communication is carried out instantly and in a simplified manner. Digital platform is a natural evolutionary directed modification of business structures. As a general rule, the government does not stimulate business development of platform solutions. However, it should be borne in mind that the political will must simultaneously encourage and simplify the digital platforms formation in business environment . Fourthly, an analysis of the digital platform concept suggests that it is an important source of open data that are relevant to state economic policy building. In addition, thanks to digital platforms, there are opportunities for analytics, forecasting and the creation of multifunctional services in the field of economic relations management. Theoretical and practical significance: This study clarifies the methodology for the information and communication technologies development in economic activity, allows to estimate the subjects’ collaboration as well as the digital platforms’ formation in the digital transformation of the economy.
Economic activity, digital economy, digital platform, information and communication technologies, software, information networks.
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