Moreno Frau – Università degli studi di Cagliari, Via Sant’Ignazio da Laconi, 74, 09123, Cagliari, Italy
Francesca Cabiddu – Università degli studi di Cagliari, Via Sant’Ignazio da Laconi, 74, 09123, Cagliari, Italy




3rd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2019 – Bratislava, Slovakia, October 24, 2019, SELECTED PAPERS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-24-0, ISSN 2683-5991, DOI:




This paper explores digital data exploitation behaviors and shows how these comportments
change according to the data sources employed by the firms when trying to develop
their products. This article aims to provide a theoretical framework concerning how digital
data are employed for product development. Since the relationship between data exploitation
and product development represents an empirically under-explored research area, the authors
adopt an exploratory multiple case study design to develop new theoretical and empirical insights
pertaining to this topic. This paper provides guidelines that help agri-food firms recognize
the features of how food processing might take advantage of digital transformation and
digital data gaining competitiveness by improving production efficiency and supporting the
development of their products.



Digitization, Digital Transformation, Food Processing, Product Development, Behavior.


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