Marcel Lincényi – Department of Economics and Finance, Economics and Management Institute, School of Economics and
Management of Public Administration in Bratislava, Slovakia
Michal Fabuš – Department of Economics and Finance, Economics and Management Institute, School of Economics and
Management of Public Administration in Bratislava, Slovakia

 

DOI: https://doi.org/10.31410/ITEMA.S.P.2019.107

 

3rd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2019 – Bratislava, Slovakia, October 24, 2019, SELECTED PAPERS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-24-0, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2019

 

 

Abstract

The main objective of presented research study is to analyse the development trends of selected
Slovak Internet media in the monitored period 2008-2017. The research has confirmed that the
media on the Internet is the fastest growing media market in the Slovak Republic in recent years, which
is characterized not only by a noticeable increase in Internet media traffic, but also by a clear trend
of ad growth in this sector. Research has shown, among other things, that media traffic on the Internet
has quadrupled over the next 10 years, with advertising volumes in the online advertising media being
up almost five times over.

 

Keywords

Trends, Analysis, Internet Advertising, Internet Media Traffic.


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