Marcel Lincรฉnyi – Department of Economics and Finance, Economics and Management Institute, School of Economics and
Management of Public Administration in Bratislava, Slovakia
Michal Fabuลก – Department of Economics and Finance, Economics and Management Institute, School of Economics and
Management of Public Administration in Bratislava, Slovakia
DOI: https://doi.org/10.31410/ITEMA.S.P.2019.107
3rd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2019 – Bratislava, Slovakia, October 24, 2019, SELECTED PAPERS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-24-0, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2019
Abstract
The main objective of presented research study is to analyse the development trends of selected
Slovak Internet media in the monitored period 2008-2017. The research has confirmed that the
media on the Internet is the fastest growing media market in the Slovak Republic in recent years, which
is characterized not only by a noticeable increase in Internet media traffic, but also by a clear trend
of ad growth in this sector. Research has shown, among other things, that media traffic on the Internet
has quadrupled over the next 10 years, with advertising volumes in the online advertising media being
up almost five times over.
Keywords
Trends, Analysis, Internet Advertising, Internet Media Traffic.
โReferences
Bulanda. I. et al. (2018). Slovak consumers from generation Y and their shopping behavior on
discount portals. In International Scientific Days 2018: โTowards Productive, Sustainable
and Resilient Global Agriculture and Food Systems.โ Conference Proceedings, Nitra May
16-17, 2018. Praha: Wolters Kluwer, 2018. ISBN 978-80-7598-180-6, p. 275-287.
Czwitkovics, T. (2014). Rast vรฝdavkov do online reklamy bol vlani na Slovensku tretรญ najvyลกลกรญ
v Eurรณpe. [online]. 2014 [8.10.2018]. Available at: https://medialne.etrend.sk/Internet/rastvydavkov-
do-online-reklamy-bol-vlani-na-slovensku-treti-najvyssi-v-europe.html
IAB Slovakia. (2018). About Us. [online]. 2018 [8.10.2018]. Available at: https://www.iabslovakia.
sk/us/
IAB Slovakia. (2019). AIMmonitor. [online]. 2018 [2.1.2019]. Available at: https://www.iabslovakia.
sk/aimmonitor-2/
IAB. (2017). V roku 2016 vรฝdavky do Internetovej reklamy presiahli hranicu 112 miliรณnov eur.
[online]. 2017 [8.10.2018]. Available at: https://www.iabslovakia.sk/tlacove-centrum/v-roku-
2016-vydavky-Internetovej-reklamy-presiahli-hranicu-112-milionov-eur/
IAB. (2016). Prรญjmy z Internetovej reklamy na slovenskom online trhu poskoฤili o 20,5 %.
[online]. 2016 [8.10.2018]. Available at: https://www.iabslovakia.sk/tlacove-centrum/prijmy-
z-Internetovej-reklamy-na-slovenskom-online-trhu-poskocili-o-205/
IAB. (2015). Objemy reklamy na Slovensku v roku 2014. [online]. 2015 [8.10.2018]. Available at:
https://www.iabslovakia.
sk/tlacove-centrum/objemy-reklamy-slovensko-tlacova-sprava/
IAB Slovakia. (2018). Objem Internetovej reklamy (SK). [online]. 2018 [8.10.2018]. Available at:
https://www.iabslovakia.sk/vydavky-do-reklamy/objemy-Internetovej-reklamy-sk-2017/
Lincรฉnyi, M. & Fabuลก, M. (2017). Economic trends of business actors on daily newspaper market:
Case of the Slovak Republic. Entrepreneurship and Sustainability issues. Volume 5,
Number 1, ISSN 2345-0282. DOI: http://doi.org/10.9770/jesi.2017.5.1
Liptรกk, R. Analรฝza mediรกlneho trhu v Slovenskej republike [online]. c2014 [cit. 2016-02-16].
Available at: <http://webcache.googleusercontent.com/search?q=cache:YOvG2PMG15AJ:
www.nsrr.sk/ download.php%3FFNAME%3D1418718194.upl%26ANAME%
3DAnal%25C3%25BDza%2Bslovens keho%2Bmedialneho%2Btrhu.pdf+&
cd=1&hl=sk&ct=clnk&gl=sk> [
PZ. (2018). Vรฝdavky do Internetovej reklamy v roku 2017 narรกstli. Najviac zadรกvatelia investovali
do nativnej reklamy. [online]. 2018 [8.10.2018]. Available at: ttps://strategie.hnonline.sk/
marketing/1721790-vydavky-do-Internetovej-reklamy-v-roku-2017-narastli-najviac-zadavatelia-
investovali-do-nativnej-reklamy
Trampota, T., & Vojtฤchojvskรก, M. (2010). Metody vรฝzkumu mรฉdiรญ. Portรกl. ISBN 978-80-7367-683-4.
Vavreฤka, V. & Mezulรกnรญk, J. (2015). Digital marketing communication tools in the process of
implementation of marketing strategy of the tourist area Jesenรญky โ East. In Marketing
Identity โ Digital Life part I., Trnava: FMK, ISBN 978-80-8105-779-3, pp. 374-388.
Vlaฤuha, R. & Kotlรกr, J. & ลฝelonkovรก, V. (2012). Prieskum o vyuลพรญvanรญ informaฤnรฝch a komunikaฤnรฝch
technolรณgiรญ v domรกcnostiach za 1. ลกtvrลฅrok 2012. ล tatistickรฝ รบrad Slovenskej
republiky. ISBN 978-80-8121-152-2.
Vlaฤuha, R. & Kotlรกr, J. & ลฝelonkovรก, V. (2017). Zisลฅovanie o vyuลพรญvanรญ informaฤnรฝch a komunikaฤnรฝch
technolรณgiรญ v domรกcnostiach. ล tatistickรฝ รบrad Slovenskej republiky. ISBN
978-80-8121-571-1 (online)
