Maria Popovic – Faculty for Business and Tourism Budva, Adriatic University Bar, Montenegro, Rozino bb 85310 Budva,
Dijana Medenica Mitrovic – Faculty for Business Management Bar, J. Tomasevica 30/78, Montenegro




3rd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2019 – Bratislava, Slovakia, October 24, 2019, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-23-3, ISSN 2683-5991, DOI:




In this article tourism is seen as a form of contact between representatives of different cultures.
Here are presented trends which are arising from the meetings of representatives of the local
population on the one side and tourists on the other, as bearers of different cultural identities and values.
In the first part of the article, which is based on theoretical approaches, are listed tendencies at the
global level and interpreted the results of research of relevant institutions in the field of tourism.
The second part of the article examines the tradition of intercultural contact in the tourism of Montenegrin
coast. There is given the review of the structure of tourists who are staying in this region, by
the number of visits and nights spent. The article gives analysis of current trends, compare them with
global and outlines the most significant changes that tourism development brings.
The article links global socio-cultural, economic, political and other influences that determine changes
in the representation of certain traditional tourists.
Dominantly is being analyzed the period of the last five years during the summer tourist season, when
the period of the intercultural contacts is largest.



Tourism, Culture, Interculturalism.


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