Ireneusz P. Rutkowski is a professor of economics, head of Department of Market Research and Services at the Marketing Institute, Poznań University of Economics and Business.

Expert of the National Center for Research and Development, member of the Product Development Management Association, the Polish Scientific Society of Marketing, the Scientific Society of Organization and Management and the Polish Economic Society.

Author of 10 books and almost other 200 scientific and popular science publications on product strategy, product management, new product development, marketing strategies, market research methods, and application of information systems in commercial enterprises.

8th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture

ITEMA 2024

October 24, 2024

Organized in hybrid form: online, virtually and in-person in Dubai, United Arab Emirates

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia

ITEMA conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.