Geography of Digital Nomadism – How Digital Nomads Choose Their Destinations and How the Destinations Attract Them

Žikica Milošević – Doctoral candidate, Faculty of Technical Sciences Novi Sad, Trg Dositeja Obradovića 6, SRB-22000, Novi Sad, Serbia

Andrea Ivanišević – Faculty of Technical Sciences Novi Sad, Trg Dositeja Obradovića 6, SRB-22000, Novi Sad, Serbia

Minja Bolesnikov – Faculty of Technical Sciences Novi Sad, Trg Dositeja Obradovića 6, SRB-22000, Novi Sad, Serbia

Abstract: Remote work, which existed even before the Covid-19 pandemic, although as an exotic practice and a distant prospect for the future, suddenly became mainstream in the period 2020-2022. With the withdrawal of lockdown practices, some employees continued with full remote work, some switched to a hybrid way of working, and others switched to remote work, not from their home but from distant destinations, realising that in remote work, location is irrelevant and that they can “tailor” it according to their needs. This type of employees, who are now very present, especially in the creative industries, are called digital nomads, and although research about them is more and more numerous, very little has been discussed about the geographical dimension of digital nomadism, i.e. how they choose destinations for work and life, and how, in a new environment, destinations try to attract them. Digital nomads choose their destinations for life and work according to numerous parame­ters, such as connectivity, climate, working conditions, vacation conditions, cultural and entertainment events, infrastructure, traffic connections, visa regime, real estate rental prices, the possibility of finding coworking space, connection with other digital nomads, living expenses and travel expenses to the home country or main office country. Destinations quickly realised that, as in tourism, they could become interesting to digital nomads by granting special visas, building coworking spaces, advertising their benefits, etc. because digital nomads bring financial gain to the destination. This paper will try to explain how digital nomads choose destinations and how the destinations try to attract digital nomads.

8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Selected Papers, Hybrid (Zayed University, Dubai, UAE), October 24, 2024

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2024 Selected Papers: ISBN 978-86-80194-90-5, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2024

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