Danijela Ferjanić Hodak – University of Zagreb, Faculty of Economics & Business, Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia
Oliver Kesar – University of Zagreb, Faculty of Economics & Business, Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia
Ema Roginić – University of Zagreb, Faculty of Economics & Business, Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia
Keywords:
WRC Croatia Rally;
Spectators’ satisfaction;
Mega event
Abstract: This study focuses on the WRC Croatia Rally, currently the largest sporting event in Croatia. The purpose of this research was to assess spectators’ satisfaction with the event and their intention to revisit the event in the future. A total of 727 respondents participated in an online survey conducted in April 2024. The findings indicate that respondents were highly satisfied with the general appearance of the event, while the lowest-rated aspects were related to the sanitary facilities and the entertainment in the area. When evaluating the destination, respondents were satisfied with the friendliness of the hosts and the climate, while the main area of dissatisfaction was the price level. Importantly, most respondents expressed a strong intention to re-visit the event in the future. Overall, the research shows that visitor satisfaction is relatively high, though some areas could be improved to enhance the spectator’s overall experience.
8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Selected Papers, Hybrid (Zayed University, Dubai, UAE), October 24, 2024
ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2024 Selected Papers: ISBN 978-86-80194-90-5, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
