Aida Bitri – Epoka University, Department of Business Administration, 1000 Tirana, Albania

Arjela Dervishaj – Epoka University, Department of Business Administration, 1000 Tirana, Albania

Keywords:
Financial inclusion;
Banking services;
Technology-enabled business
models;
Traditional banking
operations;
Financial service providers;
Accessibility;
Inclusive financial systems

DOI: https://doi.org/10.31410/ITEMA.2024.249

Abstract: In today’s technological and business world it is crucial to ensure that everybody has access to financial services and can actively participate in economic activities, leading to faster economic development. Financial inclusion refers to the fundamental right of all individuals to access basic banking services, regardless of their socio-economic circumstances. Tech-enabled business solutions provide the necessary means to ensure financial inclusion, break traditional barriers, and ensure financial access for everyone, particularly to the unprivileged and marginalized groups. Financial inclusion is a global challenge, and middle-in­come countries like Albania cannot remain unaffected by its impact. In recent years, particularly in the post-COVID era, the financial system has maintained stability; however, several obstacles are encountered in attaining full financial inclusion. These primary obstacles encompass restricted availability of capital, particularly in rural regions and for specific demographic groups, low levels of financial literacy, and underdeveloped non-bank financial services.

This study explores the impact of tech-enabled business models in enhancing financial inclusion. Considering the global challenge and the abovementioned obstacles, this research aims to answer the question of whether tech-enabled business models and tech-enabled efforts in traditional financial institutions can improve the financial sector and financial processes by enhancing and ensuring financial access to everyone. After conducting a thorough analysis and in-depth interviews with key financial service providers in Albania the findings reveal that integrating technology in financial services has led to positive changes in how financial organizations operate and communicate with their customers, and how tech-enabled business models expand financial services to marginalized communities.

8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Conference Proceedings, Hybrid (Zayed University, Dubai, UAE), October 24, 2024

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2024 Conference Proceedings: ISBN 978-86-80194-89-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested citation
Bitri, A., & Dervishaj, A. (2024). The Role of Tech-Enabled Business Models in Enhancing Financial Inclusion: The Case of Albania’s Financial Sector. In A. Grecu, S. Štetić, & V. Kundi (Eds.), International Scientific Conference ITEMA 2024: Vol 8. Conference Proceedings (pp. 249-256). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.2024.239

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