Barbara Borusiak – an associate professor at Poznan University of Economics and Business (Poland), head of the Department of Commerce and Marketing in the Institute of Marketing, member of the scientific board of the Poznań University of Economics and Business publishing house and of Academic Advancement Board, head of doctoral study programme at the Poznań University of Economics and Business, participant of several Erasmus+ Strategic Partnership projects, coordinator of international project “Central European Network for Sustainable and Innovative Economy”, financed by Polish National Agency for Academic Exchange, local coordinator of CEEPUS programme, leader of Sustainable food consumption group within Consumer Perception working group of Global Harmonization Initiative Specializes in marketing, commerce, and consumer behavior.

Most interested in systems of distribution, retail store formats, alternative retail formats and sustainability.

Currently conducts research on the sustainable consumption mainly. Head of the Foundation “Magazyn Dobra” – the owner of a charity store in Poznań.

8th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture

ITEMA 2024

October 24, 2024

Organized in hybrid form: online, virtually and in-person in Dubai, United Arab Emirates

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia

ITEMA conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.