The Presentation Role in the Study’s Selection: Tourism and Environmental Protection (University of Sarajevo)

Lejla Žunić – University of Sarajevo, Faculty of Science, Zmaja od Bosne 33-35, 71000 Sarajevo, Bosnia and Herzegovina

Abstract: The purpose of the paper is to investigate the presentation role in study selection. Presentation and promotion of studies are major issues that academic institutions focus on in order to attract students. The study included students from the University of Sarajevo’s I, II, and III cycles of tourism and environmental protection. Three kinds of reference criteria and indicators were selected: attrac­tive presentation features, promotion approach, and presentation influence on decision. The study’s findings revealed that the faculty’s official website and recommendations are the most influential marketing tools, that the presenta­tion of the study influences choice and decision-making, and that the study’s conception, the modernity of the educational infrastructure, field teaching, as well as the geographical aspect of tourism and environmental protection, are particularly appealing factors.

8th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2024 – Conference Proceedings, Hybrid (Zayed University, Dubai, UAE), October 24, 2024

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2024 Conference Proceedings: ISBN 978-86-80194-89-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2024

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